CÎROC ULTRA PREMIUM VODKA PARTNERS WITH THE ATLANTA HAWKS AND PHILIPS ARENA NEW BAR SPACE

CÎROC Bar at RED celebrates the Atlanta-Area Sports Fans

Apr 20, 2012

ATLANTA, GA - CÎROC Ultra Premium Vodka today announced a brand new partnership with the Atlanta Hawks and Philips Arena that establishes the CÎROC Bar at RED and three other branded locations in the Arena. The CÎROC Bar at RED, Philips Arena’s new sit-down dining experience, is the only CÎROC-branded bar space in Georgia. Both RED and the CÎROC Bar will be open before, during and after all Atlanta Hawks games and other ticketed events beginning April 21, 2012.

“The Atlanta Hawks and Philips Arena brands embody the excitement and energy we look for in a partnership,” stated Dia Simms, Executive Vice President, Blue Flame Agency. “The opportunity to have a presence at Philips Arena, especially the bar space at RED, allows us to organically engage with our consumers and gives us a unique platform from which to deliver our message of responsible celebration.”

The CÎROC Bar will feature an array of spirit brands including all the CÎROC flavors, more than a dozen beer taps, and optimal visibility of the court and concert stage. In addition to the CÎROC Bar, there will be three other CÎROC-branded locations within the Arena – two portable liquor stations on Hawk Walk and a concourse bar closest to the MARTA entrance into Philips Arena.

“Enhancing the experience, engaging fans and providing exceptional service is what the Atlanta Hawks and Philips Arena strive to consistently deliver, and our partnership with CÎROC will allow us to do that even better for our guests,” said Bob Williams, President, Atlanta Hawks and Philips Arena. “The CÎROC Bar is a space that is unmatched in the industry and we are proud to have it right here at Philips Arena.”

About CÎROC Ultra Premium Vodka
CÎROC Ultra Premium Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC launched nationwide in September 2003. In October 2007, DIAGEO - the world's largest spirits, beer and wine company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The makers of CÎROC Vodka launched two new flavors - CÎROC RED BERRY and CÎROC COCONUT - in February 2010 and introduced CÎROC PEACH regionally in October 2011, nationally in February 2012. All three are also made with vodka distilled from fine French grapes, and infused with natural coconut, wild berry, peach and other tropical/fruit flavors. In September 2011 Market Watch Leaders recognized CÎROC as 'Spirits Brand of the Year' for its outstanding performance and unprecedented growth during the 2010 fiscal year. © 2012 Imported from France by DIAGEO, Norwalk, CT.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, CÎROC and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.

About the Atlanta Hawks and Philips Arena
The Atlanta Hawks, a member of the National Basketball Association since 1949, play in the Southeast Division, along with the Charlotte Bobcats, Miami Heat, Orlando Magic and Washington Wizards. For Atlanta Hawks season ticket information please call 1-866-715-1500 or visit www.hawksseasontickets.com.

Named for founding partner Philips, Philips Arena is consistently ranked among the top 10 concert and event venues in the world. In April 2009, Philips Arena became the first NBA arena to achieve LEED certification for an existing building as specified by the United States Green Building Council (USGBC).

The Atlanta Hawks and Philips Arena operating rights are owned by Atlanta Spirit LLC.
 

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